To Kill a Mockingbird Characters Descriptions, Significance

Harper Lee’s To Kill a Mockingbird is a tremendous literary achievement, combining a subtlety of voice with a setting and characters rendered with consummate skill. From a young girl imbued with her older self’s perspectives to the inner life of a servant, Lee makes choices with her characters that add impact to the plot’s events and realism to the setting. That realism—the ability for the reader to imagine actually meeting the characters in the book—imbues Lee’s themes of racism, equality, and the trap of poverty with great power. Scout Finch Jean Louise Scout Finch is the narrator and main character of the novel. The fact that Jean Louise is actually telling the story as an adult decades later is sometimes forgotten, because Lee so perfectly ties the perspective to the younger Scout, who is 6 years old when the story begins. As a result of this technique, Scout is often remembered as a precociously intelligent child who understands the subtleties of events around her more than most children her age. The fact is, it is the elder Scout injecting those insights into the story with the aid of hindsight and mature experience. Scout is a tomboy who rejects traditional feminine roles and trappings. She is adventurous and idealistic, taking her moral cues from her father, Atticus. Even when she does not fully understand scenarios she instinctively defends Atticus, usually by getting into physical altercations. In fact, physical action is Scout’s preferred way of overcoming any obstacle, which is a curious opposition to Atticus’ more cerebral and peaceful approach. Scout’s physical approach to problems reflects her initially simplistic moral outlook: she initially believes that there is always a clear right and wrong in every situation, and triumph in physical combat always results in a winner and a loser. As the story goes on and Scout grows older, she begins to understand more about the world around her, which by necessity makes her less certain about the morality of any particular action. As a result, Scout begins to value reading and education more as she grows older, and begins to see the way physical force can be abused and lead to less certain moral outcomes. Atticus Finch Scout’s widower father is an attorney. Although he is a well-respected member of the community and can seem like a very traditional man of his time, Atticus in fact has many subtle attributes that mark him as a bit of an iconoclast. He shows little intention of remarrying and seems comfortable being a single father. He values education and is intent that his daughter receive a first-class education, and is not concerned with her lack of what many at the time would consider feminine qualities. He indulges his children, allowing them to call him by name instead of insisting on a honorific like father, and lets them more or less roam unsupervised, trusting their judgment despite their young age. Thus it should not be a surprise when Atticus takes his role as lawyer to Tom Robinson, a black man accused of raping a white woman in the American South in the 1930s, very seriously. It is strongly implied that the town expects Atticus to do very little to defend Tom, and his insistence on taking his role seriously and doing his best for his client enrages much of the community. Atticus is presented as an intelligent, moral man who believes strongly in the rule of law and the necessity of blind justice. He has very progressive views on race and is very perceptive about class distinctions, and teaches his children to always be fair and empathetic to others, but to fight for what they believe in. Jem Finch Jeremy Atticus Jem Finch is Scout’s older brother. Ten years old at the beginning of the story, Jem is in many ways a typical older sibling. He is protective of his status and often uses his superior age to force Scout to do things his way. Jem is depicted by the elder Jean-Louise as sensitive, intelligent, and fundamentally fair. Jem also demonstrates a rich imagination and an energetic approach to life; for example, it is Jem who drives the investigation into the mystery surrounding Boo Radley, the play-acting the children engage in, and the steadily escalating risks involved with making contact. Jem is in many ways presented as the end result of Atticus’ parental example. Not only is Jem older, and thus able to demonstrate how his father has influenced his worldview and behavior, but he shares many of the implied characteristics of Atticus, including a deep reverence for fairness and a decency and respect offered to all other people regardless of race or class. Jem displays difficulty dealing with other people who do not rise to his standard, showing just how hard Atticus has to work every day to keep his aura of calm and maturity. In other words, Jem shows how difficult doing the right thing can be—something that his father makes look easy. Boo Radley If there is one character who encapsulates the broader themes of To Kill a Mockingbird, it’s Boo Radley. A troubled recluse who lives next door to the Finches (but never leaves the house), Boo Radley is the subject of many rumors. Boo naturally fascinates the Finch children, and his affectionate, childlike gestures towards them—the gifts left in the tree knot, Jem’s mended pants—point towards the ultimate lesson that Scout learns from him: That appearances and rumor don’t mean much. Just as Tom Robinson is assumed to be a criminal and a degenerate simply because of his race, Boo Radley is assumed to be terrifying and animalistic simply because he is different. Scout’s recognition of the fundamental humanity of Boo Radley is a crucial part of the story. Dill Harris Charles Baker Dill Harris is a young boy who visits his Aunt Rachel in Maycomb every summer. He becomes best friends with Scout and Jem, who find his sense of adventure and fanciful imagination to be a delightful source of entertainment. Dill is the main driver behind the quest to make Boo Radley come out of his house, and at one point agrees to marry Scout when they are older, something she takes very seriously. Dill serves as an outside point-of-view for Jem and Scout, who have grown up in Maycomb and thus cannot always see their home objectively. Scout expresses a callous attitude towards racism early in the book, for example, but Dill’s reaction is visceral revulsion, which inspires the Finch children to reevaluate their view of the world. Calpurnia Cal is the Finches’ housekeeper and a surrogate mother to Jem and Scout. Whereas early in the novel Scout views Calpurnia as a disciplinarian and killer of fun, by the end of the novel she views Cal as a figure of respect and admiration. Calpurnia is educated and intelligent, and has helped to raise the Finch children to be the same. She also provides the children with a window into the world of black citizens in Maycomb, which is vital to their understanding of the stakes involved in Tom Robinson’s plight. Tom Robinson Tom Robinson is a black man who supports his family by working as a field hand despite having a crippled left arm. He is charged with the rape of a white woman, and Atticus is assigned to defend him. Despite being the accused, Tom has very little to do with the central conflict of the story—just like other members of the black community in America at the time, he is largely powerless, and the conflict is fought between white people. Tom’s essential decency is perceived by Scout when he finally takes part in his own defense, and his eventual death disillusions and depresses Scout.

My Customer Experience At A High Performing Culture

The customer experience is built on highly intangible factors; namely, emotion and human interaction. As such, no matter which KPIs we choose to analyze, we are essentially trying to measure the immeasurable. However, creating a blueprint for the customer experience is the starting point for measuring the immeasurable. Understanding what kind of experience results in long-term loyalty and understanding how to build that experience through communication, efficiency, empathy, and problem-solving helps agents make better decisions. When individual agents make good decisions for individual customers, you can see the results positively reflected in Net Promoter Score trends and Customer Satisfaction trends. And if you are not seeing positive trends, you can more easily identify and address any gaps in processes and service. The ability to provide consistently high levels of service can be the deciding factor for the best customer s experience. In fact, customer service is the foundation for creating a new, high-performing culture that enjoys a solid level of trust and credibility, securing its position as an integral part of the business. However, good service does not just happen. It is not about being all things to all people or catering to the squeakiest wheel; nor should service be something Joe provides,. Instead, service should be an attitude, the glue that holds together the entire organization and flows out to the enterprise, customers, both internal and external,Show MoreRelatedMy Organization s Customer Service Model1208 Words   |  5 Pagesthe patient experience for a long time, there is now wide-spread interest in the topic driven by the recent decision to link hospital reimbursement to patient satisfaction performance. Despite investing in resources to improve the patient experience, many hospitals still struggle to achieve and sustain strong performance (OneSource, n.d.-a) Press Ganey found that hospitals that were doing well five years ago are doing well now, while lower performing hospitals are still performing low (Rau, 2015)Read MoreMy Organization s Customer Service Model1230 Words   |  5 P agesof enhancing patient experience, there is now wide-spread interest in the topic driven by the recent decision to link hospital reimbursement to patient satisfaction performance. Despite investment of resources in improving the patient experience, many hospitals still struggle to achieve and sustain strong performance (OneSource, n.d.-a) Press Ganey found that hospitals that were doing well five years ago are doing well now, while low performing hospitals are still performing low (Rau, 2015). InRead MoreCricket Wireless : An Organization1738 Words   |  7 Pagesgood behavior. These are key concepts of leadership that establish a good leader in an organization. This is something that I feel my organization has taken into consideration when they chose their leaders to lead Cricket Wireless. Cricket Wireless is a pre-paid cell phone carrier that is always evolving, changing with customer demand, and meeting yearly sales goals. In my organization leadership plays a key role in leading followers and establishing a vision with a strategy. Much like technology, wirelessRead MoreRecruitment Of Store Clerks At The Store1402 Words   |  6 Pages Through my personal observations, one of the areas to ongoing effectiveness is the attentiveness of store clerks to assist a customer in locating a department or product in the store. In observing the behaviors of the store clerks on several occasions, they were always friendly, neatly dressed, knowledgeable about their departments, and willing to engage in conversations with the customers. My observations were positive in the attitudes and behaviors of the store employees in several encountersRead MoreCorporate Culture And Organizational Architecture Essay1612 Words   |  7 PagesCorporate culture and organizational architecture should be interconnected in any successful organization or company. According to Brickley et al (2009) Organizational architecture consists of three legs of an organization; assignments of right to decision, individual rewarding methods and systems used in the evaluation of business units and individual performance. Organizational architecture on the other hand can be described as the designed framework of departments of a company such as responsibilityRead MoreEssay about Evaluating Change Over Time In Organizations1504 Words   |  7 Pagesorganizations have changed about as much as in past few decades as in the preceding century. Bolman and Deal (2008) claim means that the change organizations have experienced in the last decade are almost similar to those they experience in at the end of the twentieth century. However, in my opinion this is not entirely true, although some of the changes organizations have experienced in the last decade are a product of changes and developments that started in the last decade of the last century. HoweverRead MoreStarbucks : The Success Of Starbucks1080 Words   |  5 Pagesextraordinary success of Starbucks is all due to the vision of Howard Schultz. Schultz wanted to change the coffee drinking experience by establishing benefits to create value in the coffee drinking experience. One of his vision was to recreate the coffee culture in Italy where people can come to relax and socialize. Schultz’s idea changed the American people’s perspective and experience of drinking coffee in an inviting environment. Starbuck’s main strategy was to be known as a company owned shop whichRead MoreExplaining My Culture through Goffee and Jones and Scheins Theories1361 Words   |  5 PagesI intend to compare my organization using Goffee and Jones, a nd Schein’s theories. I will include an assessment of how I would characterize the culture. I will explain my culture using what I learned from each theory. Goffee and Jones describe culture as having sociability and solidarity. My culture is largely Solid, goals and achievements are encouraged and expected. They exist to enhance the customer experience. The organization regularly identifies outcomes or goals to achieve. The goalsRead MoreGraduation Speech : The University Staff And The Best Level At The Workplace1389 Words   |  6 Pages1.0 Introduction The next stage after the graduation is to obtain a graduation position in a company that will ensure my future career growth. This step will be hard to make as there will be no guidance of the university staff and the support will weaken or disappear at all. Additionally, the new phase will be difficult due to the different to university environment and the level of responsibilities. In order to be successful in obtaining the graduate position, I have to show a certain level of dedicationRead MoreActavis Pharmaceutical Company Essay1045 Words   |  5 Pageschosen and why Actavis was the organization I decided to conduct my research on due to the company being a pharmaceutical company, with the pharmaceutical company on the raise in the economy and many insurance and doctors leaning towards generic brand medicine Actavis was a great pick for me to start my career and do my research on them as well to give me an idea of how the pharmaceutical industry works. Business management is currently my major and I fore see myself working as business administrator

Henrician Reformation Free Essays

To What Extent Was The Henrician Reformation Inspired By The Political And Dynastic Consideration Rather Than Religious Ideology? The Henrician Reformation posed many religiously inspired ideology as well as both political and dynastic considerations. Evidence shows all three played their particular part in successfully inspiring the Henrician Reformation. From various acts being passed in 1533 and 1534, with one of them being The Act of Supremacy, in which Henry’s dynasty becomes more powerful than it was before. We will write a custom essay sample on Henrician Reformation or any similar topic only for you Order Now However, religiously the reformation was inspired by such things as, the break from Rome and the Pope due to Henry’s need for a divorce form Catherine of Aragon. Also the denominational faith of England being changed to the new ‘Church of England’ faith. Henry’s dynasty was in tact right up to the point in which he died. This was due to, The Supremacy Act. He got what he wanted in terms of wealth, divorce, etc. and the people were fine with his power as it didn’t per say affect until he began closing the monasteries. Henry used parliament and politics to make known his growing supremacy over the Church of England faith. He did initially do this to allow the annulment of his marriage to Catherine of Aragon. In the 1540s, as Henry’s health go down hill and was not very substantial, William Paget and Co. rallied a successful overthrow against the conservatives. This in turn allowed them to not only control the king’s will but also seize power in the next reign. The Henrician Reformation did however become inspired by religious ideology. The pregnancy of Anne Boleyn ignited Henry’s already urgent plea to be granted a divorce from his current wife, Catherine of Aragon. The pregnancy itself was a social faux par and id not please the Pope and the divorce proceedings would only make the issue worse. This was the first religious inspiration, which could be said to have inspired the Henrician Reformation, which eventually resulted in the break from Rome and the Pope, giving England its new Protestant faith, The Church of England. Once Henry had succumbed to the inevitable loss of his money he and Thomas Cromwell devised a plan to close the monasteries. This would allow Henry to gain money form the tithes and annates. In 1536 the Ten Articles were published. The Ten Articles declared that ‘Christ’s body and blood were actually present ‘substantially’. This statement meant that it could be used by Catholics or Lutherans as well. It was done in the thinking that it would justify the articles which proclaimed that ‘sinners attain the justification by contrition and faith joined with chanty’. This was a Catholic fixation. 3 years later, in 1539, The Act of Six Articles was published. It was published as it came to light that England was not as protestant as hoped and still remained substantially Catholic. Denial of transubstantiation was made punishable by burning. Politically and dynastically the reformation was inspired but evidence shows that without the religious ideology, it wouldn’t have become such a famous reform. Religious ideology initially started off the reformation, with Henry wanting a male heir to the throne of England. Dynastic and political considerations only back-up the initial fact. The Henrician Reformation began with religion and although it was inspired by politics and dynasty, this can’t take away from the fact that religion had a profound effect on the Henrician Reformation. How to cite Henrician Reformation, Essay examples

Reverse Logistics at the Planning

Reverse logistics is the course of planning, controlling and implementing the course of stock and finished products from the manufacturer, distributer or through the use of point to point recovery or disposal point (Spicer Johnson, 2004).Advertising We will write a custom essay sample on Reverse Logistics at the Planning specifically for you for only $16.05 $11/page Learn More Products recall, wrong deliveries, commercial returns, warranties, refurbishment, repairs and end-of life returns are few of the many examples of reverse logistics faced by companies. Though undervalued, reverse logistics is part of supply chain management that has currently gained much attention due to its direct impact on company’s margins and corporate image in terms of corporate social responsibility. Operational factors European Union (EU) Legislation European countries are producing approximately1.4 Billion tons of waste products, which are dangerous (Guid Van, 2001) . These directives require the manufacturers of products to bear the bigger part of product disposal costs for a sound environment analysis (Owen, 1993). The goal of these directives is to encourage the manufacture of environmentally friendly products (Owen, 1993). Installation of the necessary reverse logistics systems is not amongst the competence of the producers but requires a third party for implementation. Examples of the European directives include end of life vehicles (ELV) Directive 2000/53/EC, Battery Directive 2006/66/EC and WEEE Directive 2002/96/EC. However, these directives are not binding laws to the member states, but act as guidelines within which they have to comply. It is the responsibility of the European Union member states to transpose and implement the EU legislation into national laws to be followed by all members.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ELV Directive In Europe, around 9 million tons of waste is produced by ELVs. However, used cars have many parts that can be recycled which include oil, plastic parts, filter and batteries. Notably, 75% of ELVs are recyclable (Spicer Johnson, 2004). Important to note is that portion of each end of life vehicle is recyclable, and thus minimizes its environmental impact. The ELV Directive came into force in October 2000, with an aim of achieving environmentally friendly transport. The WEEE Directive According to Fiksel (1996), this rule imposes financial and physical responsibility for establishing effective methods of disposal and collection of electronic waste. The directives state that companies should establish an infrastructure for collecting WEEE. The Battery Directive This rule has two main purposes, which include reduction of hazardous materials used in batteries and enhancing recycling and collection of batteries. It also aims at achieving optimum collecting and recycling quo ta for all used batteries (Bellmann Khare, 2000) Customer characteristics The top companies find it very crucial to leverage their reverse logistics capabilities. Many of them use reverse logistics capacity as a promotion strategy. The intention is to make their customers satisfied with their services and products before, during, and after the original delivery. In addition, it is the duty of the manufacturer to ensure that goods are available to the consumer in the required quantities. Also, they ensure that the reverse logistics systems are properly functioning, for example, in case of any product defects; it can easily be channeled back to the manufacturer for problem fixing (Vlachos Dekker 2003).Advertising We will write a custom essay sample on Reverse Logistics at the Planning specifically for you for only $16.05 $11/page Learn More Volume to weight ratio – Medium All cargo space involved in transportation of goods bears physical limits. Traditionally, weight has been used for costing individual packs. The difference between volume and weight costs can be considered, for example, when transporting large volumes with little weight (Vlachos Dekker 2003). Value to weight ratio – Low Throughout the history, seas have been helpful to people as a means of transportation. With the rise of air travel, sea transport is left to shorter distances. With respect to value of goods and weight capacity, the sea transport in most occasions is used to either transport low cost and bulky products, or high value heavy weight products. Supply Chain Flow Supply chain is the process of running the flow of materials and transportation of finished goods, from the vendors to the intended consumers using the available facilities and warehouses as possible intermediate stops. Transport Mode characteristics Cost economies The ability to move goods quickly, safely and cost effectively to the markets is essential to international traders, as well as national distributors of goods and economic developers (Stock, Speh Shear, 2002). Availability The EU continues to advocate for efficient use of infrastructure through elimination of both commercial and operational barriers that obstruct access to infrastructure.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Speed Effective communication on freight oriented networks prevents barriers that could otherwise arise, hence, avoiding unnecessary complexities that could lead to unnecessary delays. As such, the transport is always fast and meets the customer’s expectations. Double handling Double handling is the process where the products on transit pass through one means of transport to the other. Getting customers closer to the available means of transport helps avoid double handling cases which lead to unnecessary costs. Consignment Factors Type of Cargo/ Quantity When shipping goods, it is always important to choose the appropriate mode of transport. The decision on the means of transport depends on careful evaluation of business needs and comparison of the benefits of each method (Meade Sarki, 2002). Priority/ Distance Choice of the appropriate form of transport is heavily dependent on distance, nature of items on transit, budget, geographic location of the products’ destinat ion, and schedules that must be adhered to. Cost and Service Requirements Speed of Delivery For products that require quick delivery over long distances, air voyage is the most expedient mode, whereas load transport can be used in case of shorter distances. However, sea transport is convenient for those products that are transported over long distances, but are not very urgent. Slow steaming If ships reduce their speed, they can as well reduce their carbon emissions and save billions in ship fuel bills. Service Reliability Sea transport is the cheapest of the three standard modes of transport. Its cargo unit cost per kilometer is typically the lowest one (Bellmann Khare, 1999). Sea shipment sets specific conditions for packaging. The speed of product delivery is also essential to consider as well as the bulkiness of the load. Conclusion The demand for reverse logistics is driven by two key factors; first, companies have started to realize the economic value of sound return manageme nt, and secondly, legal environment developments require manufacturers to take full responsibility for products over their entire life cycle. Online retailing coupled with shorter product life cycles, have increased pressure to build strong capabilities in this area, or to some extent outsourcing handling of reverse logistics flow. Different firms have a number of opportunities for improving the way they manage their returns, for example, by improving their business processes through sophisticated software, changing their organization, or even outsourcing the whole process. Smart company’s executives will be looking to capture the value locked within the reverse supply chain. References Bellmann, K, Khare, A 1999, ‘European response to issues in recycling car plastics.’ Technovation, vol. 19, no.12, pp. 721-34. Bellmann, K, Khare, A 2000, ‘Economic issues in recycling end-of-life vehicles.’ Technovation, vol. 20, no. 12, pp. 677-90. Fiksel, J 1996, ‘Achieving eco-efficiency trough design for environment. ’ Journal on Total Quality Environment Management, vol. 5, no. 4, pp. 47-54. Guid, D, Van, L 2001, ‘Managing product returns for remanufacturing. ’ Production and Operations Management, vol. 10, no. 2, pp. 142–155. Meade, L. , Sarkis, J 2002, ‘A conceptual model for selecting and evaluating third-party reverse logistics providers. ’ An International Journal, vol. 7, no. 5, pp. 283- 95. Owen, J.V. (1993), conscious manufacturing.’ Manufacturing Engineering, vol. 15, no. 2, pp. 44-55. Spicer, A, Johnson, MR 2004,‘Third-party de-manufacturing as a solution for extended producer responsibility.’ Journal of Cleaner Production, vol.12, no. 5, pp. 37-45. Stock, J, Speh, T. Shear, H 2002, ‘product returns.’ Harvard BusinessReview, 80 (7), pp. 16-8. Vlachos, D, Dekker, R 2003, ‘Return handling options and order quantities for single period product s.’ European Journal of Operational Research, vol. 151, no. 1, pp. 38-52. This essay on Reverse Logistics at the Planning was written and submitted by user Randall Mccray to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

5 Powerful Words and Phrases That Make You Sound Like a Leader

5 Powerful Words and Phrases That Make You Sound Like a Leader Words have an incredible amount of power. Using the right words in the right setting can be a tool with enormous potential. Your choices in phrasing  can make you respected or reviled. Great leaders use words to inspire, intimidate, engage. Here are 5  phrases great and powerful leaders use- and you should too, if you’d like to  sound like a leader.1. â€Å"And†Saying â€Å"and† instead of â€Å"or† shows that you don’t think in terms of black and white, and you don’t limit your options. You add a third possibility to every either/or situation by adding the idea of both. Even if it doesn’t work out that way, there’s no use limiting your options just by the words you choose to delineate them.2. â€Å"Why†You know how little kids have that phase of â€Å"Why? Why? Why?†? Ask yourself why adults don’t use the word more often. It’s a great way to engage with the situation at hand, think outside the box, understand the problem, and come up with a more targeted and inspiring solution.3. â€Å"Tell me more.†Your impulse is to say â€Å"no.† How about saying â€Å"tell me more† instead? You might be missing something. Either way, you give your questioner  the chance to make a better case. If you  withhold your judgment until you have a more nuanced sense of what it is you’re judging, you’ll see more of the situation before deciding. It also signifies that you are willing to listen- even if you end up saying â€Å"no† in the end. Great leaders are good listeners.4. â€Å"Whether†We often get caught up in how we’re going to do something and bogged down in details of how to accomplish a task that might not be worth all the time and effort if examined more closely. If you remember to ask â€Å"whether† it’s worth approaching first, then you can save yourself and your team a lot of wasted resources and energy. As k â€Å"how† second.5. â€Å"What do you think we should do?†This is not just a great way of getting ideas from your colleagues, it’s a good way of thinking outside the box, seeing things through others’ eyes, and not limiting the variety of options at hand. You call can brainstorm together and bounce ideas off one another. Asking this question makes you the ultimate team player, someone who knows he needs others to get the task at hand done. Plus: discussion always encourages innovation. Everybody wins.

The Best Way to Write a Creative Brief (Includes Templates)

The Best Way to Write a Creative Brief (Includes Templates) Marketing projects can sometimes be a challenge to get off the ground. Everyone has a different vision for what the campaign should be, what the creative will look like and what the objectives are. Not doing your prep work on the front-end can mean you might go too far down the wrong path, which means†¦ Wasted time†¦ Lost money†¦ And disgruntled clients. So what’s a marketer to do? Create a clear creative brief before the work begins, of course. If this leaves you scratching your head, have no fear. You’ll find everything you need in this post, including how to create an effective creative brief, nine examples to model after, and free templates to get your project off the ground. Three Creative Brief Templates + Your Projects = Success Start off by downloading our free creative brief templates. This kit includes three different templates you can use to write effective creative briefs the easy way (in Word, Excel, and Powerpoint format). Grab ’em free below. Then, keep reading to learn how to use them effectively.Why You Need a Creative Brief A creative brief helps clarify expectations between your team and the project’s stakeholders. Not having one increases the likelihood of missed deadlines and means a heck of a lot more time wasted on making sure everyone is on the right track. The creative brief serves as the documentation for the project’s objectives and how you’re going to achieve success- the â€Å"what† and â€Å"how†, essentially. Marketing teams need to focus carefully on ROI to prove our worth. Creativity is often overlooked in this equation. As evidenced by the thrown together creative briefs copied and pasted from old campaigns. Doesn’t it seem odd that you’re willing to spending a bunch of money on a project, but not spend more than 5 minutes making sure your project is set up for success? Reason 1: Define the Scope and Help Avoid Scope-creep The creative brief says a lot about what the project is, but it also provides insight into what the project isn’t. For example, let’s say your creative brief outlines a project to redesign your website’s blog.   The scope of this project is clear- you’re not setting out to re-design any other area of the site. This avoids what we call scope-creep. Scope-creep can be compared to the â€Å"might as-wells†. â€Å"If we’re redesigning the blog, we ‘might as-well’ redesign the about us pages, too.† This can be especially difficult if your project is on behalf of a client. You, as the Project Manager, need to make hard decisions about whether you need to adjust the cost and risk the client getting upset, or eat the cost and hurt your profitability. Your creative brief can help you avoid this conundrum. Collaborating with your client or team at the beginning helps prevent misunderstandings about deliverables and gives you a document to reference if scope-creep arises. Reason 2: Clarify the Project’s Timeline Most projects have a definitive delivery date, so it’s a good idea to include a timeline in your creative brief. Marketing teams juggle multiple projects at once, which means it can be a challenge for individuals to manage everything on their plate. It’s important for Marketing Managers to value their team member’s opinions regarding realistic timelines and workloads. Gain input while formulating the creative brief or use something like ’s Team Management Dashboard to make sure timelines are realistic. Use ’s Team Management Dashboard to Set Realistic Timelines There’s nothing more frustrating as a Marketing Manager than (unsuccessfully) trying to stay on top of what everyone on your team is working on. Our Team Management Dashboard replaces lengthy meetings and email chains required to chase down updates. Use the dashboard when outlining your creative brief to visualize realistic timelines based on everyone’s *actual* workload. Need to re-prioritize? No Sweat. Simply reshuffle workloads with the drag and drop functionality. Everyone will be able to see their updated tasks in real-time. Sayonara, spreadsheets. What Can the Team Management Dashboard Do For Your Team? What to see how the Team Management Dashboard can get your team organized and never miss a deadline? Schedule a demo with our team to find out more. Reason 3: Mitigate Confusion and Answer Questions Have you ever been pulled into a project and felt confused about the who, what, where, when, and why? Or maybe those questions have lingered in your mind throughout the duration of the project? (Let’s be honest, we’ve all been a part of a marketing project that has felt a little half-baked.) The process of writing the creative brief itself helps you work through strategic questions that may otherwise go unanswered. Likewise, everyone involved in the project will have a clear idea of what’s going on and can understand the project’s reason for existence. Which makes your job as the de facto Project Manager a lot easier. Questions about timeline? Check out the creative brief. Questions about target audience? Creative brief. Questions about process? You guessed it... creative brief. BOOM. You’ve just saved some time by not having to re-answer the same questions over and over again. Elements of a Great Creative Brief Creative briefs can vary slightly in what they actually contain. Some opt for more information; others are more condensed. Here’s a running list of items you may consider including in your brief. Project Summary Describe the project in one or two sentences. Boil it down to the basics. This gives everyone who might come into the project (at any point in time) a high-level understanding of what the project is. It also makes it easier to iterate on the project down the road. â€Å"E-commerce research project intended to attract small business owners wanting to launch their own e-shop.† Target audience Outline who you’re trying to reach with the campaign. This can be simply a certain user persona or it can be a demographic outline. This is important as it gives the project member an idea of who they’re talking to/ designing for. â€Å"Small business owners and ‘makers’ that are currently selling on Etsy, farmer’s markets, etc.† Problem What problem is the project trying to solve? Why do you need to do *this* project? This narrows down why the project exists and why the company needs to do this particular project. â€Å"{Insert company name} is finding it difficult to convince designers, makers, small business owners etc. of the benefits of creating their own webshops rather than selling via Etsy. This report will provide {the company} with original data to use throughout the year and will highlight the benefits of setting up an e-commerce site.† Goal   Why are we doing this project? Make sure your goals are measurable and avoid setting too many. Stick to your one metric that matters. â€Å"The primary goal is to increase interest in using {company platform} as the go-to e-commerce platform. This will help position {company name}   as the best solution for setting up an e-commerce website. We will create a comprehensive research report that aims to convert 5,000 new paid users by the end of 2019.† KPI How will success be measured? This sets the stage for how you will know if your project was successful or not. It also helps you understand if the project should be repeated. â€Å"This report will be measured based on the number of new accounts generated from gated downloads.† Process What are the general steps we must follow to finish the project? This is a good outline that can become a task template once the project kicks off. It also is a good way for each team member to visualize where they fit into the project. Write survey questions Distribute survey Analyze data Write content for the report Design PDF Prepare promotion strategy Measure Individuals/Teams Involved Who do you need to get this project done? This serves as a reminder to everyone that they need to be involved in order for the project to get off the ground. â€Å"PR, Graphic Design, Social Media, Analytics, Content Marketing, Email Marketing† Timeline What is the due date for this project? Every project needs to have a start and end date†¦ they can’t drag on in perpetuity. This makes it easier for people to plan their workloads and get things finished on time. â€Å"End of Q2 2019† Budget How much can you spend on this project? This can either be a client’s budget or internal resources that are dedicated. You can also think of this in terms of hours devoted to this project. $25,000 How to Write a Great Creative Brief Aside from including the right information, there are a couple things you should also think about when compiling a creative brief. Be Specific You want your creative brief to clear enough that anyone can understand the project. A vague creative brief will often produce results that fall far short of expectations. When a creative brief misses the necessary specifics, significant revisions often arise which makes for a frustrating process for all involved. Set S.M.A.R.T Goals Setting S.M.A.R.T goals help put your project on the fast track to success. An example of a S.M.A.R.T goal might be: â€Å"We will create a comprehensive research report that aims to convert 5,000 new paid users by the end of 2019.† The goal is specific by identifying that you want to help drive new paid users. It’s measurable because your team will be able to tell if you hit your 5,000 increase paid users or not. It’s attainable based on previous benchmarking for similar campaigns. The task is relevant because it’s contributing to the company’s bottom line. Finally, the task has a time limit to see if the project was successful or not. The Operative Word is Brief The creative brief is exactly what it says†¦ brief. It doesn’t need everything and the kitchen sink. Offer an abridged summary that can be easily digested. It shouldn’t be TL;DR. You don’t need to link to a dozen planning spreadsheets, email chains, and related documents.   Chances are those supporting documents won’t even be looked at, so don’t waste your time.

Assignment Example | Topics and Well Written Essays - 1250 words

Assignment Example For Wright, globalization brings some order in the world while for Kaplan it is a source of chaos but both agree that it is not a new phenomenon as traces of it can be found in history. Kaplan and Wright view globalization as a growth in interdependence among nations enhanced by commerce and improved technology. The expansion of commerce began in the prehistoric period driven by improvements in transport, roads, wheels and boats. These improvements were meant for facilitating wars but when there was no fighting, they were used to do deals (Wright). Even today, trade is enhanced by improved transport and communication making it accessible to cross boarders and trade with other nations. The building of ships, planes, trucks, and railway has connected many countries to the rest of world thereby enhancing globalization. According to Kaplan, the geographical location of a country is vital in determining its success in commerce. America has been able to rise in the global scene due to adva ncement in transport and its strategic position where it can connect to the rest of the world. It can connect to Europe through the Atlantic Ocean, Asia through Pacific Ocean and other countries through the Indian Ocean. It is thus able to exchange with those countries through its shipping lines. Information technology has also been attributed to the spread of Globalization. According to Wright it started in early days when writing was discovered in Mesopotamia as a way of keeping records. It was later used in the form of contracts that enhanced international trade. The discovery of print also accelerated globalization. In Wright’s words, it makes it cheap to transmit information thus giving power to the powerless groups. He gives an example of the rise of Protestantism from the Roman Catholic Church that was facilitated by the emergence of print media in the 15th century. People like Martin Luther used the print to their advantage to spread ideas and attract masses. Today, i nformation technology also helps to advance the terrorism ideals as people from all over the world watch news of terrorism activities through televisions, internet and other social media. The events of 9/11 attacks were broadcast all over the world and Osama bin Laden became a local name thus globalizing the world through media. Technology advancement has also resulted in development of nuclear weapons necessiting the governments to unite against such activities by forming a global security watch bodies. Globalization over time has led to both positive and negative consequences. According to Wright, globalization has led to expansion of governments thereby forming global governance. This is due to increasing interdependence among nations; what happens in one country affects other countries thus creating the need for a world body such as World Trade Organization to regulate commerce and trade. The United Nations is also a world body that ensures security among nations. America being a pertinent player in the global scene therefore has a duty to protect its interests and this makes it necessary for it to intervene in the affairs of other nations to ensure they are stable. This is due to the fact that if trading nations are unstable, then America will be affected due to interdependence. This explains America’s interest in ending Iraq war. Globalization also leads to growth of morality. According to Wri